Bubly Bounce: A Refreshing Twist on Sparkling Water

Introducing bubly bounce, the Latest Innovation from PepsiCo Design and Innovation

When bubly™ burst onto the scene in 2018, it revolutionized the sparkling water market with its bold flavors and playful branding. Now, PepsiCo Design and Innovation is taking it a step further with the introduction of bubly bounce™, a line extension that offers the same fun and flavor of bubly with an added kick of caffeine and dual flavors.

The strategy behind bubly bounce was to create a packaging system that would differentiate it from the base portfolio while still maintaining the instantly recognizable equity of the bubly brand. The design team wanted to communicate the addition of caffeine without leaning too far into the "energy" territory. The result is a vibrant and eye-catching packaging that features the signature bold colors, bubbles, clever greetings, and smiles that bubly is known for.

One of the unique properties of bubly bounce is its ability to tap into the growing market of caffeine and energy beverages. As the demand for these products continues to rise, PepsiCo saw an opportunity to offer a sparkling water option that combines the refreshing qualities of bubly with a subtle caffeine boost. This allows consumers to enjoy the best of both worlds - the invigorating effects of caffeine and the delightful flavors of bubly.

The addition of dual flavors in the bubly bounce line extension further enhances the drinking experience. By combining two complementary flavors in each can, PepsiCo has created a range of options that cater to different taste preferences. Whether it's a refreshing combination of citrus and berry or a zesty blend of tropical fruits, there's a bubly bounce flavor for everyone.

The success of bubly bounce has not gone unnoticed. In 2022, it was awarded the prestigious Iron A' Design Award in the Packaging Design category. This recognition is a testament to the design's innovation, practicality, and ability to meet professional and industrial requirements. The bubly bounce packaging stands out on the shelf, capturing the attention of consumers and inviting them to experience the refreshing and energizing qualities of this unique sparkling water.

With bubly bounce, PepsiCo Design and Innovation has once again demonstrated their commitment to pushing the boundaries of beverage packaging design. By combining the best elements of bubly with a touch of caffeine and dual flavors, they have created a product that not only satisfies the growing demand for energy beverages but also delivers a refreshing and enjoyable drinking experience. So, the next time you're looking for a sparkling water with a little extra kick, reach for a can of bubly bounce and let the flavors and bubbles take you on a delightful journey.